Life in Full Colour.

Being diagnosed with cataracts can feel like being condemned to old age. Patients can feel helpless and resigned, leading to a shortcut decision to choose a basic lens. Alcon Vivity is the intraocular lens that not only restores vision, it reignites the zest for life. We brought that idea to life through a bold, colourful campaign that put living front and centre, because with Alcon Vivity, life doesn't just come back into focus. It comes back in full colour.